Have you ever heard of the terms SEO and SEM? SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both are techniques used in the world of digital marketing.
So what is the difference between SEO and SEM? Let’s recognize the difference.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a technique used to support a website or content onto the main page or make it rank on a search site. According to Leford (2009) SEO is also related to the use of keywords.
SEO is one of the important things needed if you want your website to have a high traffic rate. The use of a keyword that is on a website has the potential to enter the main page.
In SEO, there are unwritten rules that are usually used in websites:
1. On-Page SEO
On-Page SEO is an SEO strategy or technique that is carried out on the internal parts of the website such as:
– Enter keywords in article titles, heading tags, and meta descriptions.
– Fixed the URL format of the website page.
– Optimizing the speed of website page loading by doing a website speed test.
2.Off Page SEO
In contrast to On-Page SEO which focuses on the internal part, Off-Page SEO focuses on the external part, such as:
– Create high quality backlinks.
– Implementing Local SEO with Google Business.
– Promote your website link on Social Media.
These two rules are usually used, but they are not patented and can change as the search engine algorithm changes.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a marketing technique on the internet on a website by promoting the website so that the level of visitibility is high in search engine results. The main component of this strategy is the use of paid search or what can be called advertising.
Every search engine such as Google is widely used by the public to find information, for example about goods and services. Therefore, the strategy of inserting advertisements into a website is expected to increase consumers. This can happen because, when a website includes advertisements in it, the relevant audience will also enter.
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